Clik here to view.
How to optimise your images for blogging and the web
Many blogs fail due to the poor insertion of images in their posts. Images cut and pasted from your image library on your PC often contain bloated oversized images which take an age to load. It is...
View ArticleClik here to view.
How to create YouTube slideshow videos from your images
*** Please update your feeds from http://eileenbrown.wordpress.com to http://amastra.com/blog/ *** You do not need to capture videos to upload onto YouTube. You can make great videos using YouTube’s...
View ArticleAmastra CEO outlines the risks of giving Facebook your personal information
From the Guardian, Tuesday 19th August 2014. Eileen Brown, lead consultant at Amastra, a social media strategy agency, says: “When we signed up, we gave Facebook information. In submitting this, you...
View ArticleClik here to view.
Working the Crowd Author talks about the need for corporate social media...
Image: Working the Crowd: Social media marketing for business by Eileen Brown, CEO and founder, Amastra. Amastra CEO, Eileen Brown recorded a session for Everything Internet radio. In this...
View ArticleClik here to view.
How to get the highest revenue from new social network Tsu
Tsu (pronounced Sue) has had explosive growth since it launched on October 14th. Its promise of paying users for their content has attracted many who have flocked to the site. Tsu lets every content...
View ArticleClik here to view.
Death of my blog?
I really intended to stop blogging on my hosted WordPress blog. I had planned to call this blog “the last post” or “Bye,Bye blog” – something whimsical perhaps, something that meant a lot to me. I had...
View ArticleWhy our social media lives are so unsocial
“Texting is a brilliant way to miscommunicate how you feel and misinterpret what other people mean” ~Unknown I saw a brilliant TED talk the other day. Allison Graham gave us great insights as to why...
View ArticleClik here to view.
Why I will no longer Like Facebook
Since Mat Honan ran an experiment to Like everything he saw on Facebook for two days, I’ve been playing around with what I like, share and comment on to see if it affects the content I read. His...
View ArticleClik here to view.
Is blogging still relevant?
Blogging is old hat and no longer needed as a separate entity. There, I’ve said it. After blogging for 11 years, I have had an about face and decided that blogging for blogging’s sake is irrelevant....
View ArticleClik here to view.
Tsu groups: Why your beta tsuGroup is not getting authorised
Lots of people who engage on Tsu have been asking why their particular group has not been approved for the beta testing phase of tsugroups. I talked to the Tsu team about the new Groups feature and how...
View ArticleClik here to view.
Facebook adds five new Reactions to its Like button
Facebook has released its range of reactions which allow you to express how you feel in detail when you respond to a post from a friend. It has extended the range of options available when you press...
View ArticleClik here to view.
Why social network Tsu had to close its doors
Once in a while, something comes along that disrupts the way we work. Tsu, the social network that launched to help charities and pay its users, closed its doors in August 2016. And who were to blame?...
View ArticleClik here to view.
Can an AI business advisor tell you how to run your business?
There are over 500 million small to medium business owners (SMBs) on the planet. Only one percent of these owners have access to a business advisor. But that could soon change with this new AI app. A...
View ArticleClik here to view.
Tchapper gives mobile messaging privacy by shaking your phone
Enterprises want to make sure that their mobile devices are as private and secure as their servers across the organisation. Users want privacy when using their phone. A Paris-based app, which renders...
View ArticleClik here to view.
How to create a digital marketing playbook
The term ‘playbook’ might not be familiar to workers in the UK, but you work at a global company you will probably have heard of the term. It comes from the world of sport, where a notebook containing...
View ArticleClik here to view.
Creating your digital marketing strategy and setting goals
If your marketing objectives are achievable and specific to the business, then the marketing team can focus on the objectives, and make appropriate decisions. The team can create priorities and channel...
View ArticleClik here to view.
Digital marketing frameworks–things to consider
There are steps that you should include in the digital marketing playbook. These steps could be incorporated into a digital marketing framework which can then expand into a set of workable plans. The...
View ArticleChoosing the right online channels to get the best reach
Getting the right channel for marketing is an important key part of your overall digital marketing plan. Consumers see massive amounts of information each day across every device they use. in your...
View ArticleGetting started with digital marketing
Not all businesses are well-suited for online marketing campaigns which often run alongside traditional marketing effort such as TV ads, print magazine inserts, postal mailings, or sponsorship of live...
View ArticleDigital marketing platform fundamentals
Digital marketing is a huge subject and getting to grips with platforms like customer relationship management, or content management systems can take time as you move from traditional marketing to...
View Article