Analytics platforms and why marketers need one
It is useful to know what your audience thinks about you but without an analytics platform, keeping track of what is going on can be overwhelming. Basic metrics tracking is provided in several social...
View ArticleVisual marketing basics–static images and infographics
It is hard to miss the profusion of multimedia formats used to express ideas: emojis, interactive visualizations, games, animated gifs, video and sound clips, and full-length how-to videos. Content...
View ArticleEngaging influencers for marketing campaigns
The strongest boost a brand or company can receive is the word of mouth recommendation from influencers who love your brand. Influencer marketing is the art of using celebrity or expert advocates to...
View ArticlePublic relations skills for marketers
Whether you are new to marketing or a traditional marketer making the transition, you will still needs to rely on strengths seen in those coming from a traditional public relations and marketing...
View ArticleSeismic marketing
This post has been taken from an excerpt from our book: Digital Marketer, published by the BCS. There has been a huge shift in approaches to the way that we market to our customers. The introduction...
View ArticleInbound and outbound marketing
This post has been taken from an excerpt from our book: Digital Marketer, published by the BCS. Marketing can be outbound or inbound depending on your goals and your desire to connect with your...
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Authors across the Atlantic…How to co-write a book using Microsoft OneNote
I was approached by the British Computer Society (BCS) to write the Digital Marketer book. The BCS produces several guides to IT roles with best practice guidance for the role. These include...
View Article‘Digital babysitters’ place younger children at risk
Kids are only ever three seconds from online danger at home as parents unintentionally neglect to protect young children News has emerged that children as young as eight years old are at risk of...
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Workers in the Tech industry believe they are the most undervalued employees...
It’s safe to say that most of us would agree we’d like more money and a few extra holiday days. So if it were up to us, and not our employers, how much more of each would we give ourselves?...
View ArticleAdvantages of making your business digital
Digital technology has transformed the world around us. From the capabilities on our mobile phone, to Artificial Intelligence (AI), automated chatbots, smart home automation gadgets, and streamlined...
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Expand your horizons whilst living life under lockdown
As lockdown due to COVID-19 drags on and on for many around the world, organisations have been opening their ‘virtual doors’ providing some fabulous resources to help us while away the time whilst we...
View ArticleAdjusting to the new Digital
The COVID-19 lockdown has brought many challenges to the City, the livery companies and the wider city organisations. Of primary concern has been the safety of members and staff whilst continuing to...
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Video calling comparison of Zoom, Skype, Facetime, WhatsApp, and others–what...
The pandemic has catapulted many into communicating online instead of in-person. But, for many the bewildering range of choices, and negative news stories mean that they are hesitant to try a new...
View ArticleTips and Tricks of Digital Membership Engagement
I am pleased to announce and invite you to attend our next Digital City Team online event on March 25th 2021: Tips and Tricks of Digital Membership Engagement Are you making any of the common...
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